← Back

A manga platform where creators earn fairly.

Motsu

Motsu is a creator-first manga platform giving artists real ownership and fair earnings. Existing platforms take the majority of creator revenue, force readers to use multiple apps, and leave creators unable to earn independently. Motsu fixes all of that.

The Problem

Existing platforms exploit both sides.

  • Webtoon Canvas pays creators almost nothing
  • Tapas takes 50% revenue + uses confusing "ink" tokens
  • Both bury indie creators behind algorithms
  • Readers face coin systems, hidden paywalls, daily passes

"$47 in 18 months for 12,400 readers." — Yuki, manga creator

Problem
Research
  • Reader & creator interviews
  • Webtoon + Tapas teardowns
  • Creator economy research (Reddit, Discord forums)
  • Synthesized via empathy maps, journey maps, affinity diagrams
Meet Yuki

Self-taught manga artist. 12,400 followers on Webtoon Canvas. Earned $47 in 18 months. Works a remote design job to fund her manga passion.

She needs: Fair revenue, real growth tools, direct fan support, freedom from platform algorithms.

Meet Yuki
Insights
  1. Coin systems hide real prices → Clear subscription
  2. Creators barely earn → 60–80% revenue share, growing
  3. Readers want to support creators → Direct tipping + pre-buys
  4. Discovery overwhelms users → 4 tabs, 5 sections max
  5. Drops can create hype → Pre-buy upcoming arcs
Solution

For Creators: 60–80% revenue · pre-buy drops · direct tipping · tier rewards · real analytics

For Readers: $5.99 Plus subscription · unlimited reading · no ads · support creators · calm interface

Solution
Brand

Motsu (持つ) — Japanese for "to hold."

Mascot: A calm, watchful black cat. Voice: Calm. Wise. Warm but minimal.

Colors: Ink Black · Paper White · Vermillion · Ash

HI-FI Designs
1. Onboarding
Solution
2. Home Feed
Solution
3. Series Page
Solution
4. Creator Studio flow
Solution
3. Series Page
Solution